

Philip Hinton, chairman of the Hinton Group, devises an extreme plan to temper his son Roger Hinton’s character and abilities. He strips off his expensive suits, dons faded work clothes, and sets up a cold noodle stall outside his own company headquarters. From childhood, Roger believes he comes from poverty and must fight to change his fate. Only when his father finally closes the stall does the truth emerge. The humble vendor was a billionaire all along.

Billionaire heiress Kira Freeman mistakenly thinks the heir of the Mannings is just a broke guy selling himself to pay off debts, while Blaine Manning assumes Kira is an ordinary woman. The two end up pretending to be poor and quickly marry, starting a small family together. Along the way, they face off against clueless people in both the workplace and high society, proving everyone wrong at every turn.