on and on we'll go

In his original timeline, Felix Cheney, chairman of Lacario Group, was betrayed and tormented by Ena Lewis and her family. He lost his company, watched his mother suffer, and ultimately died in despair—with hatred in his heart. But fate gave him a second chance. Reborn in 2018, Felix vowed revenge. At a charity auction, he set up Ena's mother, Gloria Lindsey, let her overbid, and then refused to pay, plunging her into chaos. Meanwhile, he found Lacario Group in disarray under Ford Lewis' mismanagement and began purging the rot from within. As his family faced harassment from Howard Lewis, Felix stepped in just in time to protect his sister, Sharon. Through the trials that followed, he rebuilt broken bonds and led his family toward a stronger, brighter future.

Esther Yale grew up relying solely on her father, Edmund Yale, after her mother, May Dayne, left the family. Years of overwork took a toll on her health, and Esther developed cancer. Struggling to afford her father's medical expenses, she reluctantly sought help from her estranged mother, who had built a new life for herself. However, her attempt to reconnect was met with staunch opposition from her grandfather. After Edmund's tragic passing, Esther, burdened by grief and resentment, accepted a job as a caregiver in the Dayne Residence. Immersed in her mother's world, she began to uncover the depths of May's hidden love and sacrifices. Slowly, Esther's hatred gave way to understanding and forgiveness. When faced with a terminal diagnosis, Esther made the ultimate sacrifice to save her younger brother, leaving behind a legacy of love and reconciliation.

Yvonne Patton, a woman once blinded by love, has been reborn. This time, she faces Liam, the man who betrayed her, stole her family's wealth, and caused her death in her previous life. With a cold smile, she vows, 'Watch how I make you pay in this life!' Having avenged her past, Yvonne finds true love. But she never expected that the loyal man by her side, Yasir, is actually the heir to the prestigious Brooks family!

Joseph, the heir to the Prosperous Group, was separated from his family as a child and adopted by a kind-hearted farmer. In order to protect his adoptive sister, he was beaten into a fool. Years later, Joseph and his adoptive mother attend his sister's wedding, only to be humiliated and coldly rejected by the ungrateful sister, who refuses to acknowledge them. What she doesn't know is that the fiancé she's so eager to marry is none other than Joseph's biological brother—and in the end, she gets a rude awakening.

Vincent Gordon, heir to the powerful Gordon Group, and Quinnie Monroe, the Monroe family's eldest daughter, were drugged and ended up together, resulting in the birth of fraternal twins. Heartlessly, Vincent's grandmother took the baby girl, leaving Quinnie with only the baby boy. Left with no other choice, Quinnie took her son abroad. Five years later, she returned as the chairperson of the Dream Group, determined to find clues about her daughter. By a twist of fate, Vincent mistook her for his blind date, and the two crossed paths once more!

Jewelry designer Zilla accidentally saved Master Smith, who then decided to match her with his grandson, Yasir, arranging an engagement between them. Displeased with the arranged marriage, Yasir left the country in a fit of anger and spent the next three years abroad. During that time, Zilla and Yasir never met—until their first encounter unexpectedly happened in bed. Unaware of Zilla's true identity, Yasir found himself living with her by a twist of fate. As they started cohabiting, Yasir was torn—on one hand, he wanted to break off the engagement, but on the other, he found himself irresistibly drawn to her mysterious alter ego.

Haley Warren faced her family's bankruptcy. To avoid burdening her husband, Joseph Lester, she concealed the truth and divorced him while pregnant, raising their daughter on her own. Five years later, Joseph returned triumphant, having become the richest man in Johnstown.To repay her family's debts, Haley joined Joseph's law firm, keeping her daughter's identity a secret from him. Joseph mistakenly believed Haley left him out of disdain for poverty and a desire for wealth. After a series of twists and turns, he uncovered the full truth. The two finally resolved their misunderstandings and reunited.

Ethan mistakenly believed that Scarlett's father had killed his own father, leading him to confine Scarlett in a mental hospital, where she endured torment for two years. Later, Ethan, in an effort to thwart his stepmother Evelyn's scheme, chose to enter into a fake marriage with Scarlett, with a three-month deadline. However, just as Ethan and Scarlett received their marriage license, Ethan discovered the mysterious woman he had slept with, Sophia.

The story primarily revolves around the main female protagonist Caitlyn May and the male lead Louis Montgomery. Caitlyn’s parents were killed when she was six years old, leaving her to grow up in an orphanage. Later, due to the connection between her parents’ death and the Montgomery family, she marries Louis Montgomery, the second son of the Montgomery family. After their marriage, the couple faces numerous misunderstandings and obstacles. Initially, they both mistakenly believe that the other has a crush on their first love. However, as the plot develops, these misunderstandings gradually unravel. Louis begins to actively pursue his wife, and ultimately, the two come together.

Lydia’s lifelong dream is to become a pastry chef and make lives sweeter with her desserts - yet her own life is full of bitterness and suffering. Things change when the billionaire Scott shows up, and with a little white lie, changes Lydia’s fate. Lydia has no idea it all started with her kindness five years ago…

Carol, a part-time food delivery worker who lost her mother, coincidentally helped the grandfather of Denton's wealthiest man. Later, this elderly gentleman tried to fix his grandson Nigel up with Carol. In order to repay the debts left behind from her mother's medical treatment, Carol agreed to marry Nigel for the sum of $200,000. Nigel, pressured by his grandfather, entered into the marriage reluctantly and hid his identity from Carol. However, their feelings for each other gradually grew as they started living together. Yet, Nigel's concealed identity remained a ticking time bomb in their relationship. Events such as Nigel's mother visiting their home and the party hosted by Nigel's group further fueled Carol's suspicions about Nigel's true identity, leading to a series of tense yet comical situations.

Shirley was David's adopted daughter, and they had relied on each other for many years. Though they shared no blood relation, their bond surpassed that of a biological father and daughter. After David's death, Shirley, filled with hatred for the Shane family who abandoned her, became a tutor for them. She initially had the opportunity to seek revenge, but an unexpected revelation about her biological mother's enduring love for her led her to reconsider. Later, she discovered that she had stomach cancer. Being caught between love and resentment for her mother, she ultimately decided to sacrifice herself to save her mother's adopted daughter.

Faye Grey, heiress to the legendary Draco Clan said to control half of the world’s fortune, keeps her identity hidden while being with Steve Pitt for three years to repay a life-saving favor. Secretly, she helps him achieve his success. However, Steve eventually grows disdainful of her and begins a relationship with Mary Cooper, the heiress of the Coopers. In a fit of anger, Faye grabs a beggar from the street and marries him on the spot. Unbeknownst to her, the beggar is actually Rolan Quinn, the top tycoon of Delinia. To avoid his family's pressure to marry, Rolan agrees to the arrangement. As time goes by, Faye and Rolan gradually fall for each other, and Faye eventually discovers that Rolan is the person who saved her years ago.

Lauren Turner is a werewolf who is struggling to contain the crazy wolf inside of her. But her life starts to change and gets even more complicated when the powerful Alpha, Sebastian Ashford, forces Lauren into a contractual marriage. Lauren and Sebastian must deal with the ramifications of their false nuptials alongside the constant threat that their identity will be discovered by the humans. But little does Lauren know, that Sebastian’s true reasons for entering into this contract may be the biggest threat of all.

Quiana Sullivan is a beautiful CEO worth billions of dollars. But she dressed up as a college student and went on a date with her boyfriend to test whether his love for her was related to money and status. However, she was harshly ridiculed by her boyfriend's mother...

The Sovereign Guardian Sean Madden retires to the countryside with his daughter Cindy. After encountering the Hickman family’s elderly matriarch, he marries beautiful businesswoman Serena Hickman, believing he can provide Cindy with a stable family life. Unexpectedly, Serena becomes targeted by the Power family, bringing multiple critical dangers. However, Sean and Cindy collaborate to successfully resolve and overcome these challenges.

Allie Mullen single-handedly raises Kellan Conley and Lyla Conley. Sacrificing everything, she works tirelessly to save money for Kellan's education, hoping he will return to help his hometown after completing his studies. However, Kellan disappears for ten years without a trace. The villagers believe he has abandoned his family and forgotten his roots. When the Conley village faces a major relocation project, Cedric Conley and the other villagers attempt to forcibly evict Allie, who refuses to leave, still holding onto hope for her son's return. Meanwhile, Kellan has finally completed a task for the wealthy Cecelia Johnston and is returning home. In an ironic twist of fate, Allie and Kellan narrowly miss each other during his return. It is Lyla who eventually finds her brother by chance, spotting him in a television interview. Finally, after years of separation, mother and son are set to reunite.

Betrayed by her stepbrother Edward and left to die with nothing but regrets, Celeste Welsh gets a second shot at life. This time? She's playing for keeps. Revenge against Edward is at the top of her list—but things get complicated when love unexpectedly walks in. Now, she's juggling payback and passion, determined to live this life with no regrets. Sweet, fierce, and unstoppable, Celeste is rewriting her story…