Lucas Fuller was obsessively in love with Vivian Ashford, daughter of his family's driver, pursuing her from college and finally getting married. However, Vivian's heart belonged to Alfie Collier, and together they conspired to kill Lucas by exploiting his diabetes, tempting him with food until he died. In his final moments, Lucas witnessed a heartfelt confession from Isabel Harlow, who had also once struggled with obesity. Upon being reborn, Lucas returns to Alfie's birthday celebration where he sees Vivian attempting the same manipulative tactics, using him as an ATM. This time, Lucas changes his fate by exposing Vivian’s deception and publicly professing his love to Isabel, despite facing ridicule. Lucas and Isabel make a pact to win a modeling competition to humiliate Vivian and Alfie.
In her past life, Ilora Thurman made the mistake of marrying Arvid Sheffield, who ultimately caused her death. Reborn, she chooses Emrys Goddard and sets her sights on revenge against Arvid and his mistress, Zira Cruz. Although Emrys was once hurt by Ilora, she works hard to win him over, and their relationship begins to blossom. Arvid and his cousin, Althea Solis, conspire to ruin her, but Ilora outsmarts them. At the wedding, she publicly rejects Arvid and reveals his treachery, leaving Althea to face her own downfall. Ilora then joins the Goddard Group, where she earns respect and dismantles Zira's schemes. In the end, her true lineage is revealed, and she and Emrys finally find happiness, while Arvid and Zira face their deserved retribution.
Tansy West, the eldest daughter of the West family, escapes her political engagement to Edric Byrd, the eldest son of the Byrd family, by running away during the engagement party and disguising herself as a man. In her escape, Tansy accidentally becomes Edric's bodyguard. As they spend time together, they develop feelings for each other. However, Edric, originally biased against his fiancee, mistakenly believes he has fallen for his male bodyguard, causing much humorous confusion. Tansy helps Edric deal with his malicious stepmother and his scheming younger brother. She attends a gathering in her female guise, where her brother and parents recognize her. To ensure the couple's marriage proceeds smoothly, both sets of parents knock them out and send them to the wedding venue. The male lead's younger brother is captivated by Tansy's beauty and wishes to marry her himself. During another escape attempt, Tansy and Edric discover each other's true identities. Edric begins to acknowledge his feelings for Tansy, and they confess their love for each other. With her help, Edric successfully defeats his father, regains control of the Byrd Group that rightfully belongs to his mother, and lives happily ever after with Tansy.